The Ministry of Tourism has recently launched the Siem Reap Tourism Marketing and Promotion Strategic Plan (TMPSP) for 2023-2026, expecting to attract seven million national and international tourists annually. The launch of Siem Reap TMPSP 2023-2026 is in line with the Siem Reap Tourism Development Master Plan 2021-2035, according to the Ministry of Tourism. The plan is aimed at putting forth promotion activities focusing on attracting short- and long-term tourists by proving them the best tourism package options. Twenty-one actions have been identified to achieve the mentioned target within the four-year period in order to receive at least four million national and three million international tourists a year by 2026.